María Perales
Architecture + Design

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ICE ICE BABY
Mar 2011
mapstudio-ice-ice-baby
Prototipe of a sneaker for the Experimento Victoria 2012, for Spanish shoe brand Victoria.
They proposed twelve international designers from different fields a personal version of their icon sneaker.
mapstudio-ice-ice-baby
When somebody tells me about Victoria, the first thing that appears on my mind are the summers of my childhood. Every kid in the Spain
of the eighties used to wear Victoria, some with laces, some with blended heels, most of them with the sneakers totally wore out.
I remember one of these summers with my Victoria, eating a "Frigopie".
This project is a tribute to these summers in the eighties and, overall, to the hundreds of ice-cream we ate.
mapstudio-ice-ice-baby
mapstudio-experimento-victoria
The designers from Experimento Victoria.